Israelis have taken to the social media platform LinkedIn in huge numbers in the last few years. Facebook may still be the more popular platform, but LinkedIn suits the business and tech networking ethos of the country and people like it because, well, it’s polite and professional, and that’s where you will increasingly find top business decision-makers and thought leaders.

Since the Hamas attack on October 7, however, LinkedIn has gone through a radical transformation. The amount of political content posted on the platform is unprecedented as Israelis, particularly in the tech space, share their thoughts and feelings about the war.

What does this all mean for the once staid LinkedIn? Content marketing strategist Jonathan Frenkel takes a look.