Time to break out the potato chips: The world’s largest beermaker has announced that it is opening a cybersecurity hub in Tel Aviv to protect itself from cyberattacks.
Belgium-based Anheuser-Busch InBev (AB InBev) is the company behind some 500 beer brands such as Budweiser, Stella Artois and Corona. Its Tel Aviv hub, according to a Reuters report, will specialize in analyzing growing numbers of threats and cyberattacks.
“With increasing digitalization, we have to be prepared to defend against anything coming,” Reuters quoted the company’s vice president of global security and compliance Luis Veronesi as saying.
Israel has a reputation for being a cyber superpower, with many foreign corporations and bodies turning to the Startup Nation for cybersecurity knowhow.
AB InBev already operates in Israel via Weissbeerger, https://beverageanalytics.io/ a startup that it acquired and whose Beverage Analytics platform provides analytical solutions for bars. According to Reuters, Weissbeerger has now become the global corporation’s local research and development center.
Meanwhile, Israeli financial newspaper Calcalist reports that the Belgian brewing company’s ties with Israel are far from new, and that it already employs the services of five local cybersecurity firms. The new hub, according to the paper, is set to be initially comprised of some 20 workers and might later expand to up to 100 employees.