It’s Game Day and that means the best brands are set to tackle one another for the title of Best Commercial at Super Bowl. Israel’s do-it-yourself website builder platform, Wix.com, is hoping to score another touchdown with its new 30-second ad.
This year’s Super Bowl commercial is actually in collaboration with DreamWorks Animation. The commercial – which is being promoted under the hashtag #StartStunning — promotes the recent release of Kung Fu Panda 3 and uses its characters to show how easy it is for businesses to create a beautiful website using the Wix platform.
Wix is hoping to cash in on previous Super Bowl commercial hits by parodying them. In just 30 seconds, the Israeli team skewers (in a friendly way) 2015’s Carl’s Jr. Too Hot For TV, 1995’s Budweiser Frogs and 2010’s Old Spice The Man Your Man Could Smell Like ads.
Last year, Wix aired its first-ever Super Bowl spot to great acclaim.
“We did pretty good in terms of the amount of money we got back from the campaign we did,” said chief marketing officer Omer Shai in an interview with Fortune. “It gave us great confidence in doing it [another Super Bowl ad] again.”
The new commercial is reported to have cost $5 million to make. The ad has scored over three million views in four days on YouTube.