The government of Spain’s ICEX Spain Trade and Investment agency will help Spanish technology companies gain a foothold in Tel Aviv and Hong Kong via a new immersion program with The Floor, a platform sourcing and developing financial technologies for banks.
The Floor is headquartered at the Tel Aviv Stock Exchange and has a Hong Kong satellite office.
Spain said in a statement that the goal of the Desafía TelAviv program s to equip Spanish startups with tools and methods to plan and execute a strategy to build a company like it’s done in Israel, followed by a session in Hong Kong, the gateway to the Asian market, focusing on scaling up startups into large multinational companies.
The immersion program begins with a May 24 training session in Madrid by The Floor’s Moises Cohen and Rebecca Shao, followed by two weeks in Tel Aviv starting June 9 and one week in Hong Kong starting September 2.
CEOs and CTOS of the participating companies will get to meet with people across the startup ecosystem through workshops and lectures.
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