They’re not just new parents, nor are they merely a couple, one of whom is a physicist/amateur computer programmer and the other a Arabic literature and comparative religion university lecturer.

Jerusalemites Miriam Goldstein and Michael Feigenson are now app developers, having created two apps that will appeal to the new parent set, all part of Parents2ParentsApps, their “mom and pop, family business that creates mobile applications for parents. We build apps that answer our own needs as parents, and strive to make them useful to others and as user-friendly as possible,” writes Michael on their website.

Perfect Timing was their first app, using FAM, the Fertility Awareness Method, to help learn about and identify and chart natural family planning. They found the method helped them get pregnant easily, and the app is an easy way to keep all the information in one place.

Once their son was born, they came up with Sound Sleeper, a white noise app that can identify when a baby wakes and play a selected white noise — ocean, rain, car ride, even the sounds of Jerusalem’s Mahane Yehuda market — to lull the baby back to sleep.

As I always say, whatever works. And now I know why they always seem so happy and rested. Smart.