May 27, 2014

מלון ג'סטין טימברלייקCiting its superior sweetness and long shelf life, Israeli farmers have honored singer Justin Timberlake with a melon named for him. The Ein Yahav agriculturists say the Justin fruit – a cantaloupe-like yellow on the outside, orange on the inside melon – shares the singer’s performance power.

The melon has a long shelf life of three weeks – and the farmers in the Arava Desert wrote in a press release that they wish Timberlake a long musical career. They also cite that they chose the name to please the farming community’s young fans who are incredibly excited about the arrival of Timberlake for a May 28 concert in Tel Aviv.

The melon won’t hit Israeli store shelves just yet, though. The Justin melon will arrive in Israeli supermarkets in September – and will also head overseas to the US and Europe.

It’s a shame the Justin melon isn’t ready for tasting just yet. After all, the American pop star sent a request list prior to his arrival that included a platter of hummus, Israeli beers, and a bowl of fruit with pineapple, kiwi, berries and – you guessed it — melon.