To mark Earth Day, which was celebrated last Thursday, Israeli precision irrigation leader Netafim has launched a month-long campaign urging participants to do a small good deed for planet Earth, and in return it will plant a tree in one of three forests worldwide.
Called #UsingLessDoingMore, the social media campaign is asking the public to carry out a small green act such as carpooling, cycling, using reusable coffee cups, eating locally or switching to multi-purpose shopping bags. Participants are then asked to upload a photo of themselves doing their good deed and to visit the campaign website, where they can choose whether to plant their tree in California, India or the Amazon.
The campaign has reached thousands on social media, where people shared their personal efforts toward a green future. Recurring endeavors include planting trees, growing a vegetable garden, avoiding single-use plastics and turning off appliances when not in need.
So far, Netafim has planted 8,919 trees in forests of participants’ choosing and has said it would plant up to 25,000 in return for green deeds by the end of April. Netafim, which was founded by a kibbutz in the Negev desert in 1965, specializes in drip irrigation that enables using less water than traditional farming methods.