Magink and Lamar deploy reflective ink solar powered digital billboardIsrael’s Magink, developer and provider of full color reflective digital ink technology, announced that technology partner Lamar Outdoor Advertising has deployed a solar powered digital billboard that uses its light reflecting technology. Lamar operates a network of over 1,000 light-emitting diode (LED) billboards and the new Gen 3 reflective technology-based billboard is part of Lamar?s ongoing effort to implement new eco-friendly technologies in the out-of-home (OOH) advertising market. Magink’s technology reflects ambient sunlight, providing a low power, non-intrusive visual display that is partially powered by solar panels. This allows the technology to blend into areas previously off-limits to OOH advertisers due to light pollution restrictions or other environmental concerns. After successful completion of trials in summer climate conditions in Pensacola, Florida, Lamar intends to test Magink’s technology in New York City under winter conditions. Magink is a privately held company backed by Jerusalem Venture Partners.