Lady Gaga’s Grammy tribute to David Bowie on Monday night (Feb. 15) was also an appreciation to Intel technologies, especially Israeli-developed vision tech.
The mind-blowing performance of Lady Gaga’s face being transformed in real-time to reflect Bowie’s various phases of his long career was possible thanks to Intel’s RealSense technologies, built in the multinational technology company’s Haifa offices.
Intel exhibited RealSense, its 3D vision technology that meshes a 1080p HD camera, an infrared camera and an infrared laser projector into one product, at the recent 2016 Consumer Electronics Show (CES) in Las Vegas.
“Lady Gaga had been speaking to Intel as early as September, brainstorming ways in which she could use technology to express herself in a way that had never been done before,” Paul Tapp, Intel’s director of technology, told Vanity Fair. “She’s an amazing dancer and she really pushes boundaries with fashion. She said, ‘Help me to go beyond these standard constraints.’”
In a ‘making of’ video, Lady Gaga says: “I’m always searching for new ways to create the impossible. So, on music’s biggest night I wanted to inspire the world using music and technology in a performance unlike anything we’ve witnessed before.”
Indeed, holography, robotics and 3D vision technologies have been used before but not in a real-time live performance.
“Bowie had tons of iconic looks throughout his very rich career,” Tapp told Vanity Fair, “so Lady Gaga was curious how we could pay an homage to that. We introduced ‘living canvas’ technology to her, which allows her to basically have what we call digital skin—which has been used in tech art installations, but never before for a live performance.”
The pop diva also uses Intel Curie – a groundbreaking wearable device that looks like a ring and which is similar to MUV Interactive’s Bird — that allowed her to have real-time control of an L.E.D. wall and the 3D hologram of Bowie on stage.
In related news, just last week it was reported that Israeli visual design and animation designers played a major role in Coldplay’s ‘Hymn for the Weekend’ video featuring Beyoncé.