Abigail Klein Leichman
February 4, 2020

The leaders of Israeli social music initiative Koolulam stayed up very late Sunday night (actually, very early Monday morning) to watch the Super Bowl.

It’s not that Israelis follow American football. It’s because they didn’t want to miss half-time show headliner Jennifer Lopez using a Koolulam arrangement in her performance of “Let’s Get Loud.”

Lopez had seen a video of the Koolulam group singing project last October to mark Breast Cancer Awareness Month. About 2,000 people gathered in Tel Aviv to belt out “Let’s Get Loud,” a song written by Gloria Estefan and recorded by JLo on her 1999 debut album.

JLo asked her reps to request permission from Koolulam to use its original arrangement of the first verse and refrain of “Let’s Get Loud” for the Super Bowl LIV Halftime Show at Hard Rock Stadium, Miami.

JLo’s daughter Emme, 11, and a children’s choir joined Mom in their rendition of the song. Fellow performer Shakira accompanied them on drums.

Koolulam Arrangement at the 2020 Superbowl Halftime Show

On October 15th, 2019, 2,000 Koolulam participants gathered in support of breast cancer awareness and sang Jennifer Lopez's "Let's Get Loud". Our performance made it around the world and quite a few people took notice… including JLo herself ????She liked it so much that she used our arrangement for her Superbowl Halftime Show. And we couldn’t be more excited!באוקטובר האחרון שרנו יחד עם 2,000 משתתפות ועמותת אחת מתשע את השיר של ג'ניפר לופז במטרה להעלות מודעות לסרטן השד. הקליפ שפירסמנו עשה את דרכו בעולם והגיע עד ג'יילו עצמה, שאהבה את העיבוד שיצרנו, והחליטה להופיע איתו במופע המחצית של הסופרבול ???? נסדיר את הנשימה ונחזור אליכם.ראובני פרידן Reuveni Pridan IPG

Posted by Koolulam on Monday, February 3, 2020

JLo and Emme, along with the rest of the blended Lopez-Alex Rodriguez family, visited Israel last summer in conjunction with JLo’s concert in Tel Aviv.

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