Zachy Hennessey
June 19

Greeneye Technology, a Tel Aviv-based startup whose AI precision spraying technology reduces chemical use in farming by an average of 88 percent, has opened its first dealership in the United States.

The company is partnering with Nebraska-based Boeck Seed Services to handle sales, installation and service for farmers in Nebraska and neighboring states, marking the beginning of a planned nationwide network to support Greeneye’s US expansion.

Founded in 2017, Greeneye aims to create sustainable crop protection to meet global food demand while also increasing productivity and profitability for farmers.

“We are delighted to announce the opening of our first dealership, which represents a significant ramp-up in our US operation,” said Nadav Bocher, CEO of Greeneye Technology.

“For our business to be truly scalable, we need to establish strong links with local dealers. These are the people that farmers know and trust, and with their expertise and in-depth local knowledge, we believe they are the people best placed to provide excellent service and support for Greeneye customers,” he added.

Boeck Seeds Operations Director Cody Boeck said Greeneye scratches an itch that makes the partnership a no-brainer for his family-run business.

“Weed control is without a doubt the biggest challenge facing our customers – and at the moment, it is a challenge they are losing,” he explained. “Farmers want to be good stewards and spray less, not more, but at present, there is no way to do that without sacrificing yield.

“Greeneye’s retrofit system will change the game, enabling farmers to significantly reduce chemical use, and costs, without impacting the efficacy of their weed control strategies or reducing productivity, all while continuing to use their existing sprayer. We expect to see very high demand for this technology,” Boeck said.

Boeck has begun selling the startup’s product and will open a dedicated facility that will retrofit customers’ sprayers with Greeneye’s tech: a 120-foot aluminum boom arm equipped with 24 high-resolution cameras, 12 GPUs, 144 independently controlled spray nozzles and 72 high-intensity lights for day and night operation. The sprayers will also be upgraded to spray more, thanks to the addition of a second tank.

Israeli ag-tech startup debuts in US with Nebraska partner
Boeck Seeds’ Greeneye retrofit facility under construction in Nebraska. Photo courtesy of Incus Media

After retrofitting, Boeck Seeds will provide in-field training and ongoing support.

“In today’s market, the first question farmers must ask themselves when making any purchase is: how quickly can I make this investment profitable? With the Greeneye system, a mid-size farmer will see a return on their investment very quickly,” noted Jerry Boeck, CEO of Boeck Seeds.

“At the same time, the benefits the system offers – a significant reduction in chemical use, and costs, and improved efficacy, all with no subscription fees – are very tangible. This makes it very simple for farmers to understand the value that this technology will bring to their operations.”

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