Israeli farmers sent millions of flowers to Europe, North America and Asia for Valentine’s Day, reported the Flower Growers Association.

It’s a tradition for people around the world to show their love with flowers on Valentine’s Day. Not surprisingly, Flower Growers Association secretary general Haim Hadad reported a jump of 40-70 percent in demand for Israeli flowers in the run-up to the holiday of love.

Red was the most popular color of flowers this year, said Hadad. He added that in addition to roses, gerberas, anemones and buttercups were also in high demand.

The Flower Growers Association reported that in the run-up to Valentine’s Day flower sales would bring in some $10 million – with 90% of sales coming from export.