Abigail Klein Leichman
January 6, 2016, Updated March 9, 2016

In his keynote address opening the 2016 International Consumer Electronics Show (CES) in Las Vegas last evening, Intel CEO Brian Krzanich announced that Intel is working with Israel’s Replay Technologies to deliver new viewing experiences for sports fans on broadcast, in the stadium and at home.

Replay’s proprietary “freeD” technology, optimized for 6G Intel Core processors and Intel server technology, will enable sports fans to re-watch key moments of sporting events from nearly every conceivable angle and share custom video clips. Fast Company named it one of 2014’s top 10 most innovative companies in sports.

Replay’s stadium system, Arena, consists of 25 to 32 super high-definition cameras circled around the venue. Each has powerful zooming capability and films in 5K format throughout the game. The cameras are connected via fiber-optic cable to a server room where an Intel high-performance computing system converts the 2D data into 3D volumetric pixels (“voxels”).

Replay was founded by three Israelis who “wanted to see the game from the perspective of the soccer ball,” explained Preston Phillips, vice president of marketing and communications for Replay. Among its investors is NBA Dallas Mavericks owner, film producer and philanthropist Mark Cuban.


The company, with offices in Tel Aviv, California and Texas, typically enters into multi-year deals with teams and with broadcasters. It debuted at the 2012 London Olympics and has since worked with the NBA, NFL, PGA, MLB, NCAA and US Open.

Krzanich said the Intel collaborations announced at CES will benefit people’s overall health, fitness and athletic performance in an increasingly smart and connected world where technologies are gaining human-like senses and computing is becoming ultra-personal.

“There is a rapidly growing role for technology that is at once transformative, unprecedented and accessible,” said Krzanich. “With people choosing experiences over products more than ever before, Intel technology is a catalyst to making amazing new experiences possible, and ultimately improving the world in which we live.”

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Jason Harris

Jason Harris

Executive Director

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