Abigail Klein Leichman
May 10, 2015, Updated December 13, 2015

“Today we’re excited to announce that Timeful, Inc. is joining the Google family to help make getting things done in your life even easier,” Google Director of Product Management Alex Gawley blogged on May 4.

The company hasn’t disclosed how much it paid for the time-management app, which launched in March 2014 with $6.8 million in funding from backers including Ashton Kutcher.

Based in Mountain View, California, Timeful was founded by some Israeli heavy hitters: serial entrepreneur and former Stanford computer science professor Yoav Shoham, whose Katango startup was acquired by Google in 2011; and behavioral economist Dan Ariely of Google’s Irrational Labs; along with American data scientist Jacob Bank, who will now become a Google product manager.

“The Timeful team has built an impressive system that helps you organize your life by understanding your schedule, habits and needs. You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities,” Gawley continued.

“We’re excited about all the ways Timeful’s technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about.”

Other notable Israeli apps for time management include Any.Do, 24me, Meeter and Meekan. “The Timeful application isn’t the final solution to the time management problem. It’s proof of feasibility. What we did is to rethink the problem, and break it into more surface factors, such as tasks, projects, and hobbies, such as running, all of which compete for the same time resource,” Shoham told Globes.


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