The 75-year-old Mexican company Grupo Bimbo, one of the world largest and leading companies in the baking industry with annual sales of $16 billion, will invest in Israeli startup EatSane.

EatSane is a food-tech startup creating low-carbohydrate products without artificial sweeteners. So far, the line includes breads and chocolate pralines, and will expand to pizzas, pastas, puddings and snacks.

Grupo Bimbo has a presence in 33 countries and produces more than 13,000 products under some 100 brands at 196 manufacturing plants.

When Grupo Bimbo executives visited Israel in early 2016, Israeli scouting company Nogaplus brought them to see numerous innovative food technologies.

Following up on that trip, Grupo Bimbo relocated Daniela Talamantes, a member of its global division, Bimbo Ventures, to Israel in 2020. Working with Nogaplus CEO Rina Fainstein, Talamantes explores possible strategic partnerships with Israeli startups. Grupo Bimbo is represented by Ilana Soloducho Kashmir and Meny Broid from Pearl Cohen law firm.

EatSane was cofounded by Tel Aviv endocrinologist Dr. Mariela Glandt and lawyer/entrepreneur Ran Hirsch, whose daughter Hadar was diagnosed with type 1 diabetes at age eight.