January 26, 2017

Wix, a globally successful DIY web-development platform that is based in Tel Aviv, is taking on the Super Bowl again with an ad campaign featuring Gal Gadot and Jason Statham.

The new commercials are meant to show just how easy it is to create a web presence using the Wix platform.

The storyline follows Gadot, aka Wonder Woman, and Statham as they “take care” of some problematic customers at a restaurant and unintentionally blow up the eatery.

Felix, the chef, is “engulfed in his own world, building his restaurant’s website. Despite the unfortunate destruction of Chez Felix, he gets back on his feet with the help of Wix and revamped his stunning website, allowing him to never miss a beat,” reads the Wix blog.

Wix first bought a coveted commercial spot at the Big Game in 2014.

Last year, the Wix commercial was a collaboration with DreamWorks Animation to promote Kung Fu Panda 3.


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