Peppers growing in the Central Arava. Photo by Eyal Izhar

The Jewish Agency launches Arava R&D to develop cutting-edge agriculture and aquaculture technologies in the Arava Desert on the 112-mile strip of the Negev between the Dead Sea and Eilat. Once a barren land, the Arava becomes home to hundreds of farms for vegetables and ornamental flowers and fish, providing the majority of Israeli produce for export.