February 25, 2018, Updated April 20, 2020
- Coca-Cola comes to Israel, defying the Arab boycott. It opens one bottling plant in Tel Aviv and production begins two years later. The original plant still stands today on the same site, though the facility has been expanded to eight bottling lines that produce more than one million beverages a day. In the 1980s, Israel was one of the first countries worldwide to enjoy Diet Coke.
- Writer Shai Agnon (in English, S.Y. Agnon) wins the Nobel Prize in Literature.
Coca-Cola commissioned Pilpeled for an Israeli ad campaign.
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