Forget Paris or Venice, New York City is the romantic place to be this Valentine’s Day. More specifically, head to Times Square, the very heart of the city, for a truly magical moment courtesy of Israeli-born architect Rachely Rotem.
Rotem’s team at MODU, her Brooklyn-based design studio, collaborated with Eric Forman Studio to create a showstopping installation called Heart Squared, the winner of this year’s Times Square Valentine Heart Design Competition.
The heart-shaped installation is made up of 125 mirrors that create colorful, kaleidoscopic images of their surroundings, lovingly pulling them together and capturing them in a unique, one-of-a-kind moment.
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Repost from @timessquarenyc of the 2020 Valentine Heart ‘Heart Squared’ by MODU and Eric Forman Studio. See it now in Father Duffy Square, day or night, through March 1. ‘Heart Squared’ is always changing. 125 mirrors transform Times Square into a kaleidoscope of people, buildings, and billboards. As you move around the structure, those hundreds of reflections suddenly coalesce, revealing a pixel ????. The message is one of love, inclusion and diversity. MODU [@moduarchitecture] and Eric Forman Studio’s [@ericjforman] ‘Heart Squared’ is the winner of the 2020 Times Square Valentine Heart Design Competition, which was curated by Cooper Hewitt, Smithsonian Design Museum [@cooperhewitt] and hosted by Times Square Arts [@tsqarts]. Tap the link in bio for more #HeartTSq info. “It keeps changing every second but it is always a heart in the heart of New York” – MODU
“Heart Squared represents the collective heart of the city and as such, is an engaging civic statement about celebrating our differences and bringing people together in a fundamentally inclusive way,” Rotem and Phu Hoang, her partner at MODU, told Times Square Arts.
As published on the MODU website, “designed to celebrate love and diversity, Heart Squared evokes an abstracted anatomical heart formed by an open steel lattice. A cloud of air, steel, and mirrors, it draws visitors to walk around it and experience an ‘inﬁnite grid’ in its kaleidoscopic reflections.”
“Suspended within this lattice, and angled in various directions, 125 mirrors reﬂect the surroundings of Times Square – the people, buildings, billboards and even the sky above,” it said.
Rotem and Hoang founded MODU in 2012 and have since won numerous awards for their architectural works. Israeli-born Rotem grew up in Tel Aviv and studied architecture at the Technion before continuing her education at New York’s Columbia University.
One of Rotem and Hoang’s earlier installations, Cloud Seeding, was exhibited at the Design Museum Holon.