Jun. 22 –  A new flavor of the Sprite brand developed in Israel is to be launched worldwide by Coca Cola Israel. The new drink, Sprite Extra Lemon, was developed by Coca Cola Israel’s head of technology Dov Landman. It has a lemony taste created by citric acid blended with Sprite’s usual taste. It will be launched first in Israel in a special summer edition with an advertising campaign worth about $770,000. The Coca Cola Company is involved in the production process of the new drink and will monitor the Israel launch to examine its worldwide potential. It is the first time Coca Cola Israel has launched a new flavor worldwide. Coca Cola Israel’s Marketing VP Savion Bar Sever told the Israeli newspaper Yedioth Ahronoth that “the launching of Sprite Extra Lemon in Israel is the first of its kind on a global scale. “Sprite has been marketed in Israel for 28 years, and the brand has not marketed a new flavor since then. The drink’s formula was concocted in Israel, was subject to taste tests, and got high grades from consumers.”