American actor and entrepreneur Ashton Kutcher is the latest Hollywood celebrity to invest in Israeli cultivated meat technology, recently announcing that he is partnering with startup MeaTech to accelerate the commercialization of its cell-based beef, chicken and pork products.

MeaTech, launched in 2019 in Ness Ziona in central Israel, is developing a sustainable alternative to industrialized animal farming using 3D bioprinting and tissue engineering technologies. It aims to develop a suite of advanced manufacturing technologies.

Kutcher is investing in MeaTech as part of a collective that also includes Guy Oseary, an Israeli-American talent manager and entrepreneur with whom he founded venture capital firm Sound Ventures.

Kutcher said that his investment group’s engagement with MeaTech is in line with its mission “to provide sustainable solutions through company building, investment, and acceleration of companies and technologies across various sustainability domains.”

“We are excited about MeaTech’s innovative technologies, which we believe position MeaTech to be the leader in industrial scale production of cultured meat, a key for a more sustainable and clean meat production,” said Kutcher.

“We intend to work closely with MeaTech’s management to help MeaTech implement its strategy and achieve its goals and global success by leveraging our marketing, strategic expertise, and network.”

Leonardo DiCaprio, another Hollywood actor and green entrepreneur, recently invested in Aleph Farms, another Israeli cultivated meat startup usingthe biotechnological engineering technique of cellular agriculture.