Funjoya 2010, to take place in Eilat from September 2 to 4, is being touted as the first student festival of its kind in Israel.

The two-night, three-day festival will offer participants a vacation packed with social and cultural events, pool parties in participating hotels, movie screenings, karaoke, stand-up performances and live shows with performers such as Mashina, Eddy Watta, Tislam and Global Deejays. The students will also participate in workshops and debates on various political, diplomatic and public relations issues.

Costing about $1m., Funjoya is expected to attract some 6,000 students from Israel and overseas, including, among others, England, Holland, Italy, Poland and Spain.

Thousands of hotel rooms in the six participating hotels in Eilat have been reserved for the festival, which is expected to generate millions of shekels in revenue for the resort city.

In addition to the enjoyable festival experience for the students, the organizers have set additional goals – these include branding Israel as an attractive tourism destination for students, an improvement in Israel’s image among this target group and facilitating multi-cultural encounters for students from Israel and European countries.

The festival is being hosted by Peles, a local marketing and sales promotion company for students, in cooperation with the Tourism Ministry and the Israel Students Association.