New Regency is the latest US production company to take a cue from Israeli culture. The firm recently announced its intentions to turn popular Israeli writer Yoram Kanuik’s 1994 bestseller, Magic on Lake Kinneret, into a weekly half-hour satirical black comedy in the United States.
Earlier this year, New Regency signed an agreement with Israel’s ADD company to export Israeli content to the US. The Kanuik deal is the first project to come to fruition.
The book tells the story of a young woman’s spontaneous decision to live life on her own terms.
“With the recent success in the industry of adapting Israeli content for American audiences, most notably Showtime’s ‘Homeland,’ we are looking forward to adapting Kanuik’s unique vision for American television,” Andrew Plotkin, New Regency’s new EVP of Television, told Ynet.
The Israeli television market has become a hot commodity among American producers. HBO bought In Treatment (BeTipul in Hebrew), which went on to win numerous industry awards; Fox picked up Traffic Light (based on the Israeli Ramzor); and of course, Showtime’s Homeland is based on Israel’s Hatufim.