Inc. magazine chose Israel’s Wix as one of “7 of the Hottest Middle Eastern Startups You Can Learn From.” The Tel Aviv-based cloud based website builder is the only Israeli company on the New York publication’s prestigious list.

Wix’s platform made an often complicated task into a simple and enjoyable activity, which has been the key to their overwhelming success over the years–a lesson any entrepreneur can appreciate,” the magazine writes.

The other six hot Middle Eastern startups cited include Jordan’s BeeLabs and Alhodhud, Dokkan Afkar  from Saudia Arabia, Egyptian-based Kngine, Omani-based Genesis International, and Lebanon’s Sohati.

“While Silicon Valley remains the go-to hotspot for entrepreneurs from around the world, other corners of the globe are fast catching up and providing just as many interesting and useful products for consumers,” writes the magazine. “If we can learn anything from these companies, it’s that cultural relevance and solving region-specific problems often trumps the value of an internationally recognized brand name. If you’re able to provide effective solutions to local problems, your startup is potentially much more likely to become a success.”