While crowdfunding is definitely a buzz word for the business world right now, non-profit organizations cannot rely on a hit-or-miss money-raising venture. Enter give2gether, a software platform based on 10 years of game theory and behavioral economic research, as well as live testing on what makes people give, why people give online and what makes them inspire others.
CEO Arnon Shafir joins ISRAEL21c’s Viva Sarah Press in the TLV1 studio to talk about the technology behind raising money through crowdfunding.
To listen to the program, click on the link above.
To listen to other ISRAEL21c shows on TLV1 click here.