Israeli content-discovery platform Outbrain has entered into a multi-year partnership with Time, expected to generate more than $100 million in revenue sharing for the global publishing powerhouse over the course of the agreement, whose length was not disclosed.

Outbrain logo

According to the deal, made public on November 18, Time will deploy the full suite of Outbrain’s solutions to power content recommendations across its global digital portfolio, including the online versions of top-selling magazines TIME, People, Sports Illustrated, InStyle, Real Simple, Travel + Leisure and Food & Wine.

“Additionally, we are providing Time Inc. with robust tools for their editorial team, empowering editors to better program and optimize content to meet their KPIs [key performance indicators],” reported Tom Foran, the New York-based chief revenue officer at Outbrain.

“Time Inc. is also going to tap into our existing premium publisher network to drive incremental engaged audiences to its digital properties. …This is one of the largest deals in Outbrain’s history,” said Foran.

Outbrain, founded in 2006 by Ori Lahav and Yaron Galai, has branches across the world and partners with publishers and marketers in some 55 countries. Its R&D facility is based in Netanya, on Israel’s Mediterranean coast. Worldwide, Outbrain now provides about 190 billion recommendations per month to consumers in more than 150 countries. Among its biggest clients are CNN.com, Slate and ESPN.

“We selected Outbrain not only because the revenues were higher than others but because its engine drives better recommendations than others,” commented Andy Blau, Time Inc. senior vice president and group general manager of ad sales.