Israel’s advertising technology field got a major boost as forks out between $15 million to $20 million for the startup Qlika.

Qlika is a super small company with just 10 employees but its micro-market targeting technology has made a big noise in the ad-tech world.

Neither Priceline nor Qlika announced financial details of the sale, however, TechCrunch reports that the total value of the deal was in the range of $15 to $20 million.

Qlika’s technology enables the advertiser to manage and optimize millions of campaigns in each local market, segmentation, and media channel separately.