Peru’s Production Minister Bruno Giuffra has his eye on the Israeli startup ecosystem and wants to duplicate it in his home country, according to local South American reports.
Giuffra told Israeli Ambassador to Lima Ehud Eitam and the embassy’s business attaché Ariela Rada that he is seeking to work with Israeli startups and veteran firms to improve his country’s tech scene, according to the reports.
Israel opened trade offices in Peru and Chile earlier this month, according to a Time of Israel report.
In 2014, Israel was accepted as an observer state of the Pacific Alliance — an economic platform established by Chile, Peru, Colombia and Mexico to advance the growth and economic competitiveness of their citizens.
Israel also enjoys a free trade agreement with Mercosur states -Argentina, Brazil, Paraguay, Uruguay and Venezuela, as well as associate countries Bolivia, Chile, Peru, Colombia, Ecuador and Suriname.
“The Israeli Ministry of Economy continues to strengthen Israel’s economic ties with countries around the world with an emphasis on developing economies with great potential for growth,” Head of the Foreign Trade Administration in the Israel Ministry of Economy Ohad Cohen said in a statement. “We are expanding Israel’s economic footprint in Latin America, in accordance with our policy of expanding export horizons for Israeli industry and service sectors.”
Meanwhile, Peru’s flagship cocktail – the pisco — will be sold for the first time in Israel, according to a report in JTA.
The pisco is an unaged brandy distilled from grapes and will go on sale in Tel Aviv bars and restaurants.
“The pisco will compete with drinks already positioned in this market. We are confident that Israelis will get more familiar with our distillate, which will soon be among their preferences,” Peru’s foreign trade and tourism minister told El Comercio newspaper.
The report said the Peruvian trade office in Tel Aviv pushed for the drink to enter the Israeli market. It will be available in Israel under the brand Barsol.