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March 17, 2010 |
 The new ‘Masbirim’ campaign is acting like it invented the hasbara wheel.
The debate over whether Masbirim - Public Diplomacy and Diaspora Affairs Minister Yuli Edelstein's new effort to involve average Israelis in the effort to defend the Jewish state abroad - is too right-wing exposes its inbred flaw and the Achilles' heel that has hampered most hasbara efforts over the years.
As we're all acutely aware, there is no consensus on the conundrum we call the peace process. Just as I shudder to imagine left-wing Israelis accosting Americans in the street to lambaste the country's "apartheid" policies toward the Palestinians, I also cringe when thinking about my corner grocer Yossi explaining to the family behind him in the queue at Disney World why Arabs can't be trusted and transfer is the only answer.
The concept of Masbirim is to ...
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