Thailand, Germany, France pick up Israeli reality TV formats

International broadcasters bet on blue-and-white game shows and dating formats for their next bit hits.

'Guys in Disguise' is a surprise-filled comical dating show that puts the fun back in dating. (Armoza Formats)

‘Guys in Disguise’ is a surprise-filled comical dating show that puts the fun back in dating. (Armoza Formats)

Two Thai networks, three French media companies and a German broadcaster are the latest to acquire licenses for Israeli television formats in a bid to make them prime time hits in their home countries.

Following MIPTV’s spotlight on Israeli television, new deals between international broadcasters and Israeli format-makers have been popping up repeatedly.

ProSieben Germany recently announced the license of the dating format, Guys in Disguise. Newen, France also picked up the funny dating show that launched at MIPCOM. Guys in Disguise was developed by Armoza Formats together with Artza Productions.

Meanwhile, leading Thai production company, Zense Entertainment, has acquired the license for the street game show Do Me a Favor–an original format that tests just how far complete strangers would go to help you. And Thai group Kantana Group Public Company secured the rights to prime time studio entertainment format I Can Do That!

“At Zense Entertainment Production Company we believe in the importance of international content market and we treasure Israel and Armoza for giving so many and so diverse great TV formats to viewers all around the world. We hope that this partnership on ‘Do Me A Favor’ will be the beginning of a prosperous relationship between our two companies,” said Sorayuth Sagrikananda, Foreign Relations Manager of Zense Entertainment.

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About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.