Russia, Finland pick up Israeli golden oldies reality show

‘The Gran Plan’ features a trio of hilarious grandmas as life coachers for the young and confused.

'The Gran Plan' takes on TV audiences in Switzerland, Russia and Finland. (Tom Zvily)

‘The Gran Plan’ takes on TV audiences in Switzerland, Russia and Finland. (Tom Zvily)

Another Israeli television format has been picked up for global audiences. This latest deal sees The Gran Plan – a factual entertainment format featuring a trio of hilarious grandmas as life coachers for the young and confused – going to Finland and Russia.

Leading commercial Finnish broadcaster MTV3 commissioned the format and has already entered into production in partnership with Banijay Finland. Russia’s REN TV are also currently in production.

The Gran Plan is an original Israeli production produced by Artza Productions in cooperation with Channel 10.

In each episode, the three strong-willed grannies tackle situations from first dates to last dates, from career struggles to unhealthy addictions. They bridge the generation gap in their own amusing way and force their young protégées to move on with their lives. The show is also already airing on Switzerland’s TeleZueri and TV24.

“After the success of Connected, we´re thrilled to partner with Armoza on another exciting format,” said Matti Paunio, Head of Domestic Programming, MTV. “With its unique, intriguing edge we expect The Gran Plan to be one of the most talked about programs of the season.”

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About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.