Priceline buys Israel’s ad-tech startup Qlika

Travel bookings and service provider says acquisition to support growth of its international business, especially in Asia.

Israel’s advertising technology field got a major boost as Priceline.com forks out between $15 million to $20 million for the startup Qlika.

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Qlika is a super small company with just 10 employees but its micro-market targeting technology has made a big noise in the ad-tech world.

Neither Priceline nor Qlika announced financial details of the sale, however, TechCrunch reports that the total value of the deal was in the range of $15 to $20 million.

Qlika’s technology enables the advertiser to manage and optimize millions of campaigns in each local market, segmentation, and media channel separately.

About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.