Price war sparks over Israel’s Kenshoo

The campaign to purchase Israeli start-up Kenshoo is heating up and reports say the final price tag could be a whopping $300-$400 million. Kenshoo is a digital marketing software company that provides cutting edge solutions for Search Engine Marketing. In …

The campaign to purchase Israeli start-up Kenshoo is heating up and reports say the final price tag could be a whopping $300-$400 million.

Kenshoo is a digital marketing software company that provides cutting edge solutions for Search Engine Marketing.

In a report by Calacalist - Israel’s business daily – Sequoia Capital is now searching for potential buyers of the company it backs.

The report also noted that Kenshoo recently froze talks with Google due to a difference in opinion over the Israeli company’s worth.

Kenshoo customers include Facebook, Sears, Tesco, Barnes & Noble and Walgreens, among others.

Kenshoo was founded in 2006. It has offices in San Francisco, New York, London, and corporate headquarters in Tel Aviv.

About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.