Israeli fashion designer wins prestigious international honor

Mark Goldenberg wins the first Avery Dennison Brand Innovation Award.

Fashion designer Mark Goldenberg is the winner of the first Avery Dennison Brand Innovation Award for his innovative apparel branding collection at International Talent Support (ITS) in Trieste, Italy.

Israeli designer Mark Goldenberg wins awards for his 'woven bird' collection.

“Watching these talented young designers, like Mark, use our apparel branding solutions to represent their personal brands and elevate their ITS collection was truly inspiring and we’re excited to be able to work with them to make their designs a reality,” says Tim Voegele-Downing, global creative director at Avery Dennison Retail Branding and Information Solutions.

Goldenberg, a graduate of Shenkar College of Engineering and Design, was one of 11 ITS finalists chosen to create an inspiring branding solution for their fashion collection at ITS 2012 by Avery Dennison — a global leader in apparel and footwear solutions. Goldenberg’s submission was selected as the winner because of its strong, consistent branding connection with his fashion collection.

“Mark was able to express himself as effectively on his branding solutions as he did in his collection, while telling a consistent story,” says Voegele-Downing. “Branding is essential for young fashion designers in establishing how consumers will interact and perceive their new creative collections. It is important that they infuse their brands with the same kind of style and creative flair as their collections.”

Avery Dennison RBIS created the award to help motivate young designers to unleash their creativity for branding. As the winner of the first-ever Brand Innovation Award, Goldenberg received a €3,000 cash prize and the opportunity to design and develop integrated branding solutions for the company’s Branding Solutions Portfolio.

The 27-year-old Israeli designer also won the Vogue Talents Award for accessories he designed. The themes of his collection, Goldenberg says, were aeronautics, the human desire to fly and people’s first attempts to do so.

Last year, Shenkar alum Niran Avisar won at the International Talent Support ‘ITS#Ten’ contest in Italy.

Now Goldenberg is the latest Israeli fashionista to make a splash on the international scene. He may have only graduated last year, his designs are already in high demand. Upon completion of his studies he secured an internship with the American designer Diane von Furstenberg in New York.

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About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.