Facebook set to acquire Face.com for $100m

Media sources are reporting that Facebook is set to acquire Israel’s Face.com for a cool $100 million. TechCrunch has already issued a statement that the purchase is a “done deal.” The technology blog says Face.com’s face recognition software is a …

Media sources are reporting that Facebook is set to acquire Israel’s Face.com for a cool $100 million.

TechCrunch has already issued a statement that the purchase is a “done deal.”

The technology blog says Face.com’s face recognition software is a “natural acquisition target for Facebook.”

The company was founded in 2009 and has offices in Tel Aviv and New York.

Face.com has two popular Facebook applications: Photo Finder and Photo Tagger.

Face.com has raised a reported $5.3 million from Russia’s Yandex and Israel’s Rhodium. TechCrunch reports that Facebook’s acquisition of Face.com could come about in one of two ways: either Yandex will sell its stake to Facebook or the purchase will be an outright acquisition.

Face.com made no reference to a potential buyout on its website.

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About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.