App lets fans keep in touch with Olympians

Samsung, a sponsor of Israel’s Olympic delegation, produced new app to boost athletes’ morale.

An official sponsor of the London Games, and one of the sponsors of Israel’s Olympic team, Samsung has created a new app that allows fans to keep in touch with athletes.

The Israeli athletes were given Samsung Galaxy SIII phones as part of the Korean electronic giant’s international Olympic marketing campaign.

Fans will send message through the app and the athletes will get the messages of support on their new phones.

Samsung Israel spent $750,000 on the app, which will send messages in real-time, giving the athletes a morale boost when they need it most, said Barak Palatchi, marketing manager of Samsung Israel.

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About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.