National Association of Broadcasters (NAB) Show organizers will be in Tel Aviv this month to hand pick which local startups will take part in the first-ever Israeli Pavilion at the Las Vegas media convention in the Spring.

The NAB Show, the premier venue for exposure to all media opportunities in the US market and internationally, will attract over 100,000 entertainment and broadcast professionals to its April 18-21, 2016 happening. The event displays the newest trends and innovations in digital media, IT, advertising, production, telecommunications, entertainment and virtual reality.

NAB is hosting an Open House event on January 20 at the Crowne Plaza, Tel Aviv for Israeli startups.

“Israel is a nation of startups and has introduced cutting-edge technology into various fields of media and entertainment. It is a greenhouse for many companies who will be able to find their next customers and partners at the exhibition,” Jason Stookey, NAB’s Vice President, Sales, told Ynet.

“We believe that the Israel stand will create great interest among visitors representing the world’s leading products. I have no doubt that this event is going to be of great value to both sides.”