It’s not a new idea, but it’s a really good one. For the last few years, government offices like the Foreign Ministry and Tourism Ministry, and private advocacy initiatives like ISRAEL21c, StandwithUS and the Israel Project, have been flying over journalists, policy makers and celebrities to Israel. Their aim? To show them the Israel that we write about – the vibrant country behind the headlines that’s leading the way in high tech, innovation and the arts.

It’s a great idea because you can’t get every person to come and visit Israel, but if one popular blogger comes over and gets a good impression of the country, then everyone who follows that blogger is going to be reading about Israel in a different light.

A new player in the game is Kinetis – a young Tel Aviv-based advocacy organization that aims to promote Israel as a vibrant and inspirational source of creativity and innovation. Their pet project focuses on bloggers and is called Vibe Israel.

Previous Vibe Israel trips have focused on ‘mommy bloggers’ and design bloggers, and this week, their third group has landed, consisting of five popular music bloggers.

• Rebecca Schiller of the New Musical Express from London,
• New York’s Samantha Edussuriya of MTV Iggy
• Luke Britton of This Fake/DIY from the UK
• Rory Hamilton of Feel My Bicep from Scotland
• and Brandon Bogajewicz of The Burning Ear, blogging from California.

Collectively, they boast over nine million readers.

Their week-long visit, which encompasses the Mardi Gras-like atmosphere of Purim, includes meeting a slew of top Israeli musical talent including Koby Farhi, the frontman for Orphaned Land, Idan Raichel, Geva Alon and Ivri Lider. The group will also attend a Purim show by Mashina and Infected Mushroom in Tel Aviv.

There’s no way they’re going to come away with a bad impression of them, or of Israeli music in general, and maybe, with their clout, it could start a groundswell that will push the names of some of them into the international spotlight. And if not, the bloggers’ posts from their week in Israel will surely open the eyes of their readers to the astounding variety of world class music we have here.