Some 18,000 delegates came to Washington, DC for the AIPAC Policy Conference on March 20-22, 2016. Throughout the event, ISRAEL21c provided opportunities to discover our dynamic content about Israeli innovation — and offered some surprises as well.

“People were really excited about our unique website and what it shares about Israel’s people, places and accomplishments,” said Nathan Miller, ISRAEL21c’s social media director.

At a college fair during the conference, ISRAEL21c President Amy Friedkin spoke with students and presented a very cool raffle prize – the not-yet-on-the-market SCiO molecular sensor from Israel’s Consumer Physics – to the lucky winner, high school student Andy Ebbin of Brooklyn, New York.

A New York high school student won the ISRAEL21c raffle prize of the SCiO personal molecular scanner. Photo by Nathan Miller
A New York high school student won the ISRAEL21c raffle prize of the SCiO personal molecular scanner. Photo by Nathan Miller

About 70 people were treated to a variety of popular Israeli snacks – and food for thought — at a reception co-hosted by ISRAEL21c and the iCenter,  a Chicago-based national hub for shaping and supporting the field of Israel education.

“Policy Conference provides us the opportunity to bring many people, organizations and ideas together,” Friedkin said. “For me, as past president and current board member of AIPAC, the president of ISRAEL21c and a board member of the iCenter, I am able to link all of my philosophies in support of Israel.”

She noted that ISRAEL21c’s Policy Conference theme this year was “Come Together.”

“This is about more than building bridges between people but also creating collaborations that will result in unparalleled support for Israel,” said Friedkin. “ISRAEL21c and the iCenter are two organizations that work together to complement each other’s missions.”

Bamba and other iconic Israeli snacks awaited attendees at ISRAEL21c’s reception during the AIPAC Policy Conference. Photo by Nathan Miller
Bamba and other iconic Israeli snacks awaited attendees at ISRAEL21c’s reception during the AIPAC Policy Conference. Photo by Nathan Miller

Several of our Digital Ambassadors from various colleges spoke at the reception about using ISRAEL21c’s engaging content on campus to educate fellow students about “the real Israel.”

Miller participated in two different panels about how to involve young people with Israel advocacy through social media, touching on our Digital Ambassadors and overall digital-engagement strategy.

“Many people signed up to learn more about this program,” he said. (Those interested may send a letter of interest to israel21camb@gmail.com)

“We have responded to the ever-changing communications environment and implement a sophisticated social media strategy that has propelled us into 246 countries this past year,” Friedkin told participants. “We expanded our reach with our Digital Ambassadors Program, EDUCATORS21c (a resource for educators inspired by our connection with the iCenter) and ISRAEL21cEspañol, our new Spanish language website.”

Miller heard over and over that people rely on ISRAEL21c to find information about all that 21st century Israel has to offer, and then share those stories with others.

“Time and again we hear how moved and inspired people are by the stories that ISRAEL21c covers,” he said. “They recognize how important it is to show the world Israel’s achievements.”