October 12, 2014, Updated October 6, 2014
Screen shot from "The Waze runner".
Screen shot from “The Waze runner”.

Apple and Tinder have been spoofed and parodied dozens of times, each version adding to the company’s popularity. Now, the Israeli-made Waze navigation app is enjoying a witty parody of its own: The Waze Runner.

American director Oren Kaplan took the navigation app usually used to outsmart traffic and mashed it into a pseudo trailer for the new film, The Maze Runner. In the spoof, Waze – which was bought up by Google for $1.03 billion in 2013 — is used to help the teenagers navigate a killer maze.

The skit was made as a commercial for the American Quiznos restaurant chain and Toasty.TV.

“I don’t know how I get anywhere without my GPS,” says protagonist Thomas, at the start of the send-up. Then the familiar  Waze car icon rolls across the screen in front of the gigantic maze.

The clip includes a whole slew of quick references to today’s technology-obsessed culture as well as jabs at how society has let (navigation) apps take over our decision-making.

Social media has welcomed the parody. Even James Dashner, author of the post-apocalyptic science-fiction book, The Maze Runner, tweeted to his fans: “If you haven’t seen this high-quality, hilarious parody of #MazeRunner yet do it now.”

So, what are you waiting for? Click play on the video below: