Supermodel Heidi Klum is the newest face of Israeli web development platform, Wix.com. The latest adverts, which also feature actor Rex Lee, are a follow up of the company’s #ItsThatEasy campaign launched at the Super Bowl.

Klum, who is also known as a successful entrepreneur, takes on the ‘silly’ role in this Wix.com spot.

The premise of the advertisement is that Klum is seeking to start a new business and runs her ideas by Lee, the Entourage actor who plays her agent. When she finally has that ‘eureka’ moment, Klum surprises by creating a beautiful website without any help.

“When technology gives people the freedom to get creative, the way Wix does, it creates a space where function, beauty and self-expression come together. Heidi is the perfect person to drive this message home. She’s an entrepreneur who knows the value of a comprehensive solution that lets you stay in charge and effectively grow your business exactly the way you want it,” said Wix CMO Omer Shai.

The new ad campaign also includes a contest for the general public. New Wix users can win iPads, GoPro cameras or headphones.