They call it "the fabric that fights back." Israeli company Cupron's antimicrobial technology can be used to treat almost any product, says founder and CEO Jeff Gabbai. Once treated, a product becomes capable of destroying any bacteria, fungi and viruses that come into contact with it.
The company's latex masks and gloves have been proven effective against Influenza A, the common flu and the avian flu, and according to Cupron Chief Medical Scientist Gadi Borkow, there's no reason that swine flu wouldn't be susceptible to copper oxide as well.
The company is pioneering ways to integrate the bacteria- and virus-killing properties into additional textiles and latex products, such as a nipple shield that will enable mothers with the HIV virus to breastfeed their children without the risk of passing on AIDS.
Cupron, located in Modi'in, Israel between Jerusalem and Tel Aviv, already has a range of deodorant and cosmetic products as well as odor-resistant socks, towels and robes and even pillow cases that are said to reduce the appearance of wrinkles.
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