Stories About 21c

May 8, 2011

ISRAEL21c invited to global cancer fellowship

This story reports on how ISRAEL21c's Viva Sarah Press, associate editor at ISRAEL21c, was one of 44 journalists and 78 cancer and tobacco control advocates, representing all the world regions, to be invited to take part in the American Cancer Society's Global Journalist Fellowship in New York City in June. Press was the only journalist from Israel who attended.

July 26, 2007
Activists told focus on Israel beyond the conflict
This Washington Jewish Week story reports on ISRAEL21c's Executive Vice President Larry Weinberg's recent trip to Washington, DC to lecture about the "Israel Branding Summit" at the Israeli Embassy and Jewish Community Center of Greater Washington. "Israel is defined by two lenses - the eternal conflict or [religious] Orthodoxy," he told about 30 local Jewish activists on Wednesday of last week at the Embassy of Israel in the District. "We need another lens," a "human" one that focuses on technology, health and culture, he said.

May 09, 2007
Associated Press - The many fronts of Israel's PR offensive
Reporting on new efforts the Israeli government and Israeli organizations are undertaking to improve Israel's image, this story which ran on the Associated Press wire cites ISRAEL21c as one of the primary examples of how focus can be placed on elements about Israel that go beyond the news headlines.

March 28, 2007
Globe & Mail: A land flowing with babes and beaches - Israel aims to increase U.S. tourism with a PR attack in a racy men's magazine
The Globe & Mail reports on the Israeli government's plan, with the help of ISRAEL21c, to sponsor a photo shoot of Israeli models and article about Israeli tourism in the men's magazine, Maxim.

March 22, 2007
JERUSALEM POST: Israel to put its babes forward in Maxim-um PR effort
The men's magazine MAXIM is coming to Israel for a photo shoot on Israeli women. Supported by the Foreign Ministry and ISRAEL21c, this initiative aims to showcase Israeli diversity. A month later, the photo shoot will be followed up by an article on tourism in Israel.

March 12, 2007
Watch ISRAEL21c's Executive VP Larry Weinberg
Watch ISRAEL21c's Executive Vice President Larry Weinberg at the Herzliya Conference talk to Jerusalem Online about pro-Israel communications and the 'Branding Process' which has been initiated by Israel's Ministry of Foreign Affairs. Click here.

November 29, 2006
Watch ISRAEL21c's David Brinn at Telecom 2006
Watch an interview with ISRAEL21c Editorial Director David Brinn from the stage of the Telecom 2006 conference which took place in November.
Click here and scroll down..

January 22, 2005
HA'ARETZ - Exhibit of Israeli technology to be showcased on U.S. campuses
A traveling exhibit featuring Israeli technological achievements is headed for a tour of American college campuses, in an effort to show U.S. students how technology developed here positively affects their daily lives.

January 20, 2005
JEWISH WEEK: Marketing a new image
Foreign Ministry and local pros launch 'Brand Israel,' stressing science advances, not politics.

December 24, 2004
HA'ARETZ: A Site for Sore Eyes
The ISRAEL21c Web site aims to show Americans that there's much more to Israel than the war-torn images they see on. Click here to read the story on the Ha'aretz website.

December 15, 2004
MA'ARIV: The Real Ambassadors
The website of popular Israeli newspaper Ma'ariv - NRG - ran a story on ISRAEL21c's success in informing Americans about the Israel Beyond the Conflict - titled 'The Real Ambassadors.' It's a play on words in connection to the popular Israeli reality show - The Ambassador which is choosing a young Israeli to become a spokesman for Israel abroad. To read the NRG story in Hebrew, click here.
To read an English translation, click here.

December 07, 2004
JEWISH TELEGRAPHIC AGENCY: No bombs, bickering and terror; group shows another side of Israel
Rachel Pomerance
Rather than complain that Israel is depicted unfairly in its conflict with the Palestinians, two Silicon Valley executives are taking a different approach

June 27, 2003
THE JERUSALEM POST - Spinning Israel
Israel21c.com presents Israel 'beyond the conflict'

March 25, 2003
THE JERUSALEM REPORT - A Protocol for Zion
Silicon Valley high-flyers are taking Israel's public relations war to the web, the box and the classroom.
Click here for original article

October 01, 2002
SAN JOSE MERCURY NEWS
Pro-Israel ad campaign begins on TV

September 21, 2002
SOUTH FLORIDA SUN-SENTINEL
New TV ad spots stress common bonds between U.S. and Israel.

September 19, 2002
THE BOSTON GLOBE
A reminder of US-Israel links - Two groups start media campaign on an old alliance.

September 18, 2002
ASSOCIATED PRESS
U.S.-based pro-Israel groups plan first-ever TV ad campaign.

August 22, 2002
THE JERUSALEM POST
Pro-Israel ads set for US cable TV