Don’t use water, model Bar Refaeli to tell Israeli citizensIsraeli super-model Bar Refaeli, has been recruited by the Israel Water Authority to be the face of its new campaign aimed at raising Israeli awareness of the country’s water crisis.
The model, who recently appeared on the cover of the swimsuit edition of Sports Illustrated, has agreed to participate in the campaign, ‘Israel is drying up’, which is expected to be released this summer, urging people to save water.
The decision to use Refaeli, the on-off girlfriend of Leonardo DiCaprio, is part of a move by the water authority to recruit Israeli celebrities in an attempt to educate the Israeli public on its dire water situation.