Dentsu Aegis Network has acquired abaGada digital performance marketing agency for a reported price of $60 -$90 million, marking its first Israeli acquisition. abaGada will become part of Dentsu Aegis Network and serve as its iProspect branch in Israel.

“This acquisition marks another important step in the continued growth of Dentsu Aegis Network and the reach of our digital capabilities,” said Thierry Jadot, CEO of Dentsu Aegis Network, France & Middle East. “With advanced services, a high level of technology products and expertise delivered to globally renowned brands and partners, abaGada is a highly successful business that is both strategically and geographically suited for our global network.”

“Bringing abaGada into iProspect enables us to scale our brand presence in the crucial high tech Israeli marketplace, adding another dimension to our global digital capabilities. We look forward to welcoming Eyal and the whole abaGada team to iProspect,” said Ben Wood, Global President of iProspect.

Headquartered in Tel Aviv, abaGada is a leading digital agency in Israel. The company, founded in 2010, offers multilingual marketing services including advanced Pay Per Click (PPC) management, Search Engine Marketing (SEM) and Optimisation (SEO), Display, as well as social and creative solutions. abaGada counts Google, KIA, Bezeq International, and Issta, among others, as its clients.

abaGada’s CEO and co-founder, Eyal Chen, will take on the new role of CEO of Dentsu Aegis Network, Israel.

“Our dynamic team will act as the conduit between the innovative Israeli market and Dentsu Aegis Network’s and iProspect’s global network, whilst continuing to provide our clients with the highest value in digital marketing,” said Chen.