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Find a gamer’s utopia in Israel’s Mytopia

Posted By Karin Kloosterman On October 23, 2008 @ 11:09 am In | No Comments

Brother and sister team, Guy and Galia Ben-Artzi aim to make game development easier with their new online game site.When the addictive Scrabulous application disappeared from Facebook early this past summer due to copyright infringement, thousands of online gamers who’d been playing together religiously, felt orphaned. Suddenly a void was created in the way these people engaged, socialized and shared with their family and friends. But there is a new kid in town for gamers, and it is one that is expected to have much longer staying power.

Founded in 2006 by a brother-sister Israeli-American duo raised in Silicon Valley, Mytopia offers real-time multi-player play for the classic games you love. Poker, sudoku, dominos, chess, checkers and much more are ready for multi-player play – online straight from Mytopia’s site, or ready for play through popular social networking sites like Facebook and MySpace.

On the run when you have to make your next move in the chess tournament? No problem. Cell phones and handheld devices like the iPhone can let you pick up play and access your Mytopia game anywhere there’s reception.

Focused on synchronous play, Mytopia lets one build a team with players from around the world, or play against a small or large number of players to win prizes from virtual shops that you can cash out for real goods.

Real time, with real people

“In a nutshell Mytopia’s doing two things,” says company co-founder Galia Ben-Artzi, 26, who is also director of the company’s business development. “It provides building tools to allow developers to create multiplayer games which are then automatically delivered to a number of top operating systems.”

Then there are the games themselves: “We’ve build a robust place with casual games – online real time and with real people,” Ben-Artzi tells ISRAEL21c.

Making sure not to infringe on the copyrights of other game companies, Mytopia starts online players off with 1,000 Mytopia nuggets, while it costs $9.99 a month to play the games from your cellular phone.

Located in Kiriat Ariel in Israel, but incorporated as a Delaware company in the US, Mytopia has 23 staff-members dedicated to building the new platform. Guy Ben-Artzi, 29, works with the developers, mainly in Israel, while Galia his little sister, works out of Silicon Valley.

The brother-sister team enjoys working together. “That question always comes up,” says Galia Ben-Artzi. People want to know what it’s like building a start-up with her brother: “It’s incredible,” she says. “We are Israelis and this is what we do. We fight our battles together. I couldn’t have found a more trusting partner,” she says.

There are currently about one million Mytopia users, with 300,000 people playing by cell phone. Sixty percent of the players are from the US.

Once signed in, Mytopia games include competitions and matches, and messaging opportunities. Now in Beta mode, in the future Mytopia plans on offering sponsorships opportunities and premium subscriptions as well.

Re-inventing the wheel for game developers

Young game developers will love that it’s now easier to focus on the creative side of building multiplayer games. Part of Mytopia’s mission is to build the tools that make it easier for game developers to deploy complex, rich media across multiple platforms simultaneously.

“That means small teams can work more efficiently, focusing their energy on making great content and wasting less time porting code from one system to another,” claims the company’s website.

Known as the Real Time Universal Gaming System, Mytopia’s technology, developed in-house, allows a game developer to build code in standard programming languages and then compile native applications for every C-based Smartphone, Java and Flash instantly.

This way gamers will have an easier time developing their entertainment, and the result is that more people will be playing and enjoying them.


Article printed from ISRAEL21c: http://www.israel21c.org

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