Israeli startup Capitali.se has won the Best in Show prize at FinovateEurope 2016 for its groundbreaking AI technology that converts simple words into executable and optimized investments.

“This is a major endorsement for us and our innovation that promises to change the way people interact with their investments. Finovate has been a world class showcase for Captali.se and I look forward to fast tracking our development as a result of our success here,” said Shahar Rabin, CEO at Capitali.se.

Capitali.se was one of six FinovateEurope 2016 Best in Show winners. The London demo-based conference for innovative startups and established companies in the fields of banking and financial technology, offers a glimpse into the future of money.

Rabin and Amir Shiovich, who both worked at leading companies in the Israeli financial technology industry, cofounded the company in 2014.

Rabin is a veteran of the IDF 8200 intelligence unit and worked as a trading product manager at eToro, as well as at other roles in top Israeli fintech companies. Shiovich previously worked at SuperDerivatives.

The Capitali.se financial trading platform is considered exclusive because it simplifies the investment process and allows traders to create automated market scenarios without the need for technical knowledge.

According to a press statement, this is the first time investors and traders can write down their ideas which are then analyzed, optimized, converted into investment strategies and translated into executable strategies. When all investment conditions for a specific investment scenario are met the software automatically triggers the trade to enable automated portfolio management.

“The Finovate Community are united in their recognition of Capitalise’s success in providing the missing link between human nature and complex algorithmic technology. We wish them every success,” said Eric Mattson, CEO at the Finovate Group.