BreezoMeter, an Israeli big data analytics company that provides dynamic air quality data in real-time, has announced the use of its software platform in the new Dyson Pure Cool Link air purifier. BreezoMeter’s data will be used to provide users with live access to outdoor air quality data on their mobile devices.

“Creating a clean and healthy environment requires actionable air quality data, that empowers people to take control of their well-being,” said Ziv Lautman, co-founder and chief marketing officer of BreezoMeter. “Our partnership with Dyson allows us to integrate our data into a system that is providing people with an IoT connected, smart home device, which provides them with a very complete picture of the air they breathe on a daily basis, and helps them make informed decisions for their home.”

BreezoMeter’s data analytics determine the dispersion and flow of air pollution by analyzing information, including weather data and historic air quality data, gathered from thousands of existing sensors around the world, providing users with an accurate picture of the real-time air quality.

The BreezoMeter data will help users detect harmful outdoor air pollutants that could affect the air inside their homes.

The new purifier – said to capture small particles including pollen and bacteria ­– will provide users with an indication of the air quality in their homes and display which pollutants it detects.

The Pure Cool Link purifier comes with the Dyson Link App, ­which will allow users to monitor the indoor and outdoor air quality, as well as remotely set and reset the air purifier as air quality levels change. BreezoMeter’s outdoor air quality readings will help users stay on top of the air quality levels in all areas that are part of their day-to-day lives.