MonaVie, a leading international nutritional beverage company, marks its launch in the Israeli market in August by showcasing its new kosher formula.

In the four years since its introduction to the US market, MonaVie has earned in excess of $1.5 billion and become a leader in the direct selling industry. The company, which develops and markets premium supplement beverages comprised of an exclusive blend of the antioxidant-rich Brazilian açai berry and 18 other body-beneficial fruits, already does business in 10 countries.

“MonaVie’s Founder and President, Dallin Larsen… lived and worked on a kibbutz as a young man and Dallin developed a special love for the people and culture of Israel,” said Blake Schroeder, General Manager of MonaVie Israel. “After MonaVie became a success in the United States, Dallin made a commitment to bring that success to Israel.”

In recent months, MonaVie Israel has gone out of its way to keep that promise, waiving annual renewal fees for Israeli distributors, offering the conference and meeting rooms of its Israeli administrative headquarters to distributors for personal meetings and adding a new kosher certified product – “MonaVie Kosher” – to its beverage line-up.