A brand we can be proud of

Like it or not, every country has a brand. Israel must manage theirs better. The Israeli press recently reported on the convention organized by the Foreign Ministry this past month. A group of marketing professionals – largely volunteers – came …

ISRAEL21c – Five years into a mission

Israelis are a group of people who in addition to getting up everyday to defend themselves against those who would terrorize and kill them, happen to make the world a better place at the same time.Sometimes we do things because …

Andrea Bronfman: A personal appreciation

How perfect she was: making the difference, but demanding that we be better.Andy Bronfman didn’t suffer fools gladly; in fact she didn’t suffer them at all. She just didn’t have the time. There were too many new artists to help, …

Sharon changes course
at AIPAC

The awareness of the need tore-brand Israel has reachedthe very top.The annual AIPAC Policy Conference is an extraordinary event. I tell my friends here in America that for people passionate about Israel, the policy conference experience is the most exciting …